Exploring The New Rules of Marketing and PR

This is actually a cross between an e-mail and a blog. I recently read David M. Scott's book, "New Rules of Marketing and PR." I am starting a one-horse (me being the horse) business to offer internet marketing services to small photography studios. The purpose of this blog is to share my musings and experiences as an explorer surveying these waters -- marketing, internet marketing, viral marketing -- for the first time.