Buyer Persona
How should I segment? Let me count the ways . . .
It seems like there is a natural division between old studios and new.
Old studios have been around for a while, usually have their roots in the film days, have a larger existing client base, disdain the new studios, and are reluctant to change.
New studios are a lot like me. Someone bought a digital camera and decided they wanted to make money with it and discovered that it ain’t as easy as it looks.
Hmmm. There may be a size or volume distinction, but that would generally mirror old and new distinction – the new studios are generally staffless, while the older studios tend to have several employees, for example.
I don’t know that geography is a major distinguishing factor. A small studio in Tennessee is dealing with many of the same issues as a small studio in Oregon.
I could do a Nikon vs Canon persona, but that wouldn’t serve too well. That’s a story for another entrepreneur. Maybe I will just start with the two personas.
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